Capital I respects your right to privacy. This Policy outlines how Capital I privacy principles protect your privacy as a key part of Capital I’s ongoing sales and services relationship with you as a valued customer. The privacy principles apply to all personal information that Capital I collects from customers. Personal information refers to any personally identifiable information about you.
Regarding your equipment purchase, Capital I collects the necessary information you provide to enable your dealership to complete the transaction. Capital I will also collect personal information from you through customer surveys, inquiries, requests for information, and your visits to Capital I’s website. You will only be asked to provide personal information to enable Capital I to provide you with services, such as new product information, offers, news, industry-related information, or to assist you in contacting a dealership.
Capital I will collect information about your service transactions with authorized dealerships. As part of our ongoing efforts to better understand your equipment needs and improve the quality and efficiency of Capital I’s products and provisions to its dealerships, Capital I will, from time to time, ask you to provide information regarding your purchase preferences and demographics through customer surveys. Capital I will also collect any information that you provide through your customer service inquiries or when Capital I responds to your requests for information.
Capital I also collects information that you provide during visits to Capital I websites, including contact information, equipment information, customer survey information, owner information, and contest entry information you may have submitted via social media.
Capital I may use your personal information for the following purposes:
For the purposes outlined above, Capital I will share your personal information only with Capital I and Capital I dealerships.
Capital I will not disclose any of your personal information to any other persons, except (i) with your prior consent; (ii) in connection with a sale of all or substantially all of the assets of one of Capital I's businesses; or (iii) as may be required or permitted by law.
Your consent may be given explicitly or implied, depending on the circumstances.
In connection with your equipment purchase or specific service requests, you'll need to explicitly consent to Capital I collecting your personal information for the purposes identified here.
When you visit Capital I website (https://www.capitali.ca), you consent to Capital I’s collection, use and disclosure of your personal information that you provide on the website. In some cases, the website may prompt you to provide your consent to the collection of certain personally identifiable information. By clicking “I have read, and I agree,” you are giving Capital I permission, as applicable, to collect, use and disclose your personal information as described above under the headings “What Personal Information Does Capital I Collect”, “How is Your Personal Information Used,” “With Whom is Your Personal Information Shared?”.
In other cases, your consent is implied, such as when you respond to a customer satisfaction survey, request product information, a quote, or a demonstration from a website, or register for updates on the website.
By providing any personal information in any email request or any interactive activities on Capital I’s websites, you consent to Capital I’s collection of that information.
Unless you request that Capital I not do so, you agree that Capital I may use and disclose your personal information to Capital I and Capital I dealerships for selectively including you in advertising and marketing campaigns designed to increase awareness of Capital I’s brand products and services, as well as the goodwill associated with Capital I's businesses, some of Capital I’s advertising and marketing campaigns include sending out Capital I newsletters, service reminders and promotional offers.
Capital I will only send emails, texts, or other electronic messages to you if you have existing equipment warranty coverage or some other form of business relationship with Capital I, or if you have asked for or otherwise agreed to receive emails, texts, or other electronic messages from Capital I. Any electronic message you receive from Capital I will clearly identify Capital I as the sender, so you can contact Capital I directly and provide a means to unsubscribe from further electronic messages.
Non-Personally Identifiable Information. When you visit Capital I’s website, unless you tell Capital I who you are or reveal any other personal information, Capital I does not collect or store any information about you. The only information Capital I collects and stores is non-personally identifiable information, such as the name of your Internet service provider, the type of Internet browser you use, the referring website, and the pages you request. Capital I uses this non-personally identifiable information to generate aggregate statistics regarding Capital I’s website activity.
Cookies. Cookies are files that your web browser places on your computer’s hard drive that permit websites to tell whether, and if so, how many times, you have accessed a web site previously, your language of choice, your dealer of choice, the state/province in which your internet provider resides, internet user behavioral analysis are just some types of data that gets stored in cookies. You may choose to decline cookies if your browser permits, but doing so may affect your browsing experience and limit your access to specific website features.
Pixel tags. A pixel tag is a transparent graphic image, sometimes referred to as a web beacon, clear GIF, or tracking beacon, placed on a website or in an email, which indicates to us that a page or email has been viewed. Additionally, a pixel tag may instruct your browser to retrieve content from another server.
Children. Capital I does not use its website to knowingly solicit personal information from or to market to persons under the age of majority.
Capital I retains your personal information as long as it’s required for the purposes identified when you provided the personal information and for any new purposes identified and consented to by you, and for an appropriate time thereafter.
Capital I reserves the right, at any time, to modify this policy, and you agree to be bound by any such modifications, which will be effective immediately upon Capital I’s posting the revised policy on Capital I’s website.
